Tony dos Santos



Tony dos Santos

Creative Director • Joint CEO

Tony started his design career at world renowned agency Michael Hogg Young and Rubicam in Zimbabwe. He has over 16 years experience delivering outstanding design, from concept to finished artwork. His client list includes international brands, finance and retail companies and government agencies, making him accomplished in every area of design including; branding, print, advertising, new media and web design.

As Middle Men’s Creative Director, he has a passion for good design and a hunger for exciting creativity that surpasses the brief.



Luke Kelly



Luke Kelly

Tech Director • Joint CEO

Luke scopes, develops and launches Middle Men’s web projects. He speaks fluent geek & business. His previous 10 years experience as a Technical Marketing Manager at Betfair serves him well, allowing him to liaise with marketers and techs without an interpreter.

He has a strong desire to push the boundaries of web technology, particularly in the area of integrating website modules.

As the co-owner of Middle Men & founder of, he’s a man of many hats.