bioCSL™ – Vaccine Brand

Brochure • Web & Mobile Development
The Problem

One of bioCSL™’s vaccine brands required a modern identity that would work across all major communication mediums. The previous brand had not been updated in a few years so a complete refresh was needed.

The brand had a limited digital presence, the marketing collateral was out of date and the packaging also needed a refresh.

This project would require a new brand identity, printed marketing collateral, packaging, website and mobile development.

Our Solution

It entailed bringing all our teams together: creative, print and development to nut out a look that would work for all communication mediums. After much deliberation we came up with an identity that was professional, clean and clinical, yet modern.

We worked closely with the Brand Team at bioCSL™ in order to understand all the requirements from a medical and user point of view. Once we understood the requirements we presented a few brief looks to see if we were on the right track. We further defined the concept and applied it to the other mediums.

The website had to service both industry experts and regular users. To do this we created a credential only area that industry users could access (due to the nature of the content). The website is fully responsive and works on desktop, mobile and tablet.

To remain in-line with Medicines Australia Code of Conduct, not all materials can be shown in the public domain.

Colour Palette

“We used a restricted modern colour palette that created a refined style”


“Easily identifiable and quick to read. We made use of line elements and circular icons”

Website Design

“It was a MUST that the website worked on mobile and tablet”


“A simple piece of communication”