Luke Kelly

Tech Director • Joint CEO

Luke scopes, develops and launches Middle Men’s web projects. He speaks fluent geek & business. His previous 10 years experience as a Technical Marketing Manager at Betfair serves him well, allowing him to liaise with marketers and techs without an interpreter.

He has a strong desire to push the boundaries of web technology, particularly in the area of integrating website modules.

As the co-owner of Middle Men & founder of, he’s a man of many hats.